Thursday, April 14, 2011

Australia's plan to ban cigarette logos

Effects of cigarettes, now printed in the package (Australia)
The colour olive green is the latest weapon in the ongoing battle between the Australian government and big tobacco. Under aggressive new proposals, billed as the toughest in the world, every packet of cigarettes sold in Australia would be packaged in that colour after research showed that olive green was the most off-putting for smokers.

Logos and any form of distinct branding would be completely banned. Instead, the brand names would appear in a standard size and font, making them as bland and anonymous as possible. A greater area of the packaging would also be taken up with grotesque pictures of cancerous tumours and the health effects of tobacco.

Claiming a global first, the Australian government says it wants to remove any remaining glamour from cigarettes, but the big tobacco companies have questioned the legality of the legislation.

Worried about the possible worldwide knock-on effects of Australia introducing such stringent regulations, they've vowed to put up a fight - saying the new measures infringe international trademark and intellectual property laws.

Nick Bryant, BBC News

Vocabulary Words: Read the word/s, meaning and the sample sentence. Try making your own sentence afterwards.

1. proposals (n.): suggestions or plans
  • The president of the company agreed to the proposals of the manager.
2. off-putting (adj.): repellent, or something which makes you want to avoid it
  • A drunk person has a really off-putting smell!
3. branding (n.): designs or logos which identify a product as being made by a certain company
  • I really like the branding of Microsoft Windows.
4. anonymous (adj.): unidentified, or unrecognisable
  • The criminal is still anonymous.
5. grotesque (adj.): very unpleasant or ugly in appearance
  • The images in the new packages of cigarettes are so grotesque!
6. glamour (n.): something which is viewed as attractive and exciting
  • She always smiles with glamour.
7. legislation (n.): a law or laws passed by a government
  • There is a new legislation regarding the use of mobile phones in the streets.
8. knock-on effects (n.): things which happen as a result of an earlier event
  • One of the knock-on effects of too much use of computers is blurry eyesight.
9. stringent regulations (n.): strictly or tightly controlled rules and laws
  • We should always follow stringent regulations.
10. infringe (v.): violate or breach
  • Never infringe the law.

Comprehension Check: Read and answer the questions based on the article.
1. Why olive green?
2. What did the government of Australia do to the packaging of cigarettes?

Agree or Disagree: Explain your answer.
1. Smoking kills.
2. Smoking is a problem in my country.
3. It's okay to show smoking in movies.
4. Smoking is cool.
5. Smoking has the same effects as drinking.

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